Wednesday, September 18, 2013

But it IS made in the U.S.A.

I was recently subjected to this thought process: Apple products aren’t made in the United States, and are, therefore, unworthy to be purchased.  Sigh.  Economic illiteracy abounds.  Apple products are made in the U.S.A.  The birth certificate of every Apple product is stamped Cupertino, California.

 The almost completely irrelevant and hugely wasteful and unfortunate task of assembling the darn things occurs elsewhere.  Make no mistake: the genius of an iPad lies not in its final assembly but rather in the minds of the engineers, innovators, and employees located in California.

Never mind that were Apple products to be assembled between latitude and longitude 38° 00' N and 97° 00' W, almost everyone would be worse off – higher marginal costs equal fewer Apple consumers; lower Apple profits and a lower Apple stock price; fewer Apple employees, less-wealthy stock investors, etc.  Apple, Inc. is not a jobs program – it’s a consumer-oriented, profit-generating enterprise. 

So, here's a question for these folks: could your objections be overcome if Apple products were "made" not by human hands but by one of these

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